Our Story

Donna LeVine Associates, Inc. (DLA) opened its doors in October of 1985.  We have expertise in: advertising space sales and consulting for the publishing industry (publisher representatives and sales management), predictive modeling and prospect list sales, email marketing, deployment and acquisition for credit cards and automotive.

Our experience in advertising and direct marketing has covered a broad range of services.  We have:

  • Managed and represented custom publications, subscription magazines, Internet magazines and web sites
  • Produced media kits and other sales materials and presentations
  • Launched several start-ups, including paid circulation magazines, controlled circulation and predictive modeling services
  • Published Web Shopper 2000, a magazine about shopping on the internet
  • Provided consulting for publishers and publishing ventures
  • Provided consulting for email marketing–acquisition, retention and opt-in email lists
  • Sold direct-mail and opt-in email lists
  • Represented outbound email deployment services
  • Sold predictive modeling services to marketing strategists at clients and agencies – established pricing structure for constructing predictive models
  • Represented Out-of-home Media:  Postcards at Restaurants and Bars
  • Participated in a host of other entrepreneurial ventures

Historically, the companies we have represented have been start-ups.  We have always been adept at selling challenging properties by using strategic marketing techniques.

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